Funnels can be complicated … truly complicated, so complex that many people give up prior to they introduce their very first genuine project. Thrive Themes Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Thrive Themes Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Thrive Themes Kartra
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Thrive Themes Kartra
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Thrive Themes Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:Thrive Themes Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their pain or accomplish their wanted condition Thrive Themes Kartra
Action: provide the chance to purchase
A lot of sales funnels extend these actions across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (along with a link to download the whole funnel!).Thrive Themes Kartra
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … However make certain you register, since I have big plans for funnel builders in the works quickly!
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.Thrive Themes Kartra
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social proof is the very best psychological weapon we have to convince individuals.
There is so much info out there that it is incredibly challenging to know which to trust.
Social proof gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You need in fact to request their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Thrive Themes Kartra
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!