Funnels can be made complex … actually made complex, so complicated that most people give up before they introduce their very first genuine campaign. R Spiller Media Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.R Spiller Media Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.R Spiller Media Kartra
The basic concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high costs for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.R Spiller Media Kartra
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).R Spiller Media Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you should:R Spiller Media Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its ability to remove their discomfort or achieve their wanted condition R Spiller Media Kartra
Action: provide the opportunity to buy
Most sales funnels extend these actions across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).R Spiller Media Kartra
Get the whole funnel free of charge????
The free One Page Funnel has expired … But ensure you register, due to the fact that I have big prepare for funnel home builders in the works soon!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.R Spiller Media Kartra
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to persuade people.
There is a lot details out there that it is incredibly difficult to understand which to trust.
Social proof offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically prepared to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?R Spiller Media Kartra
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!