Funnels can be made complex … really made complex, so complicated that the majority of people quit before they release their first genuine campaign. Picture Of Statue Of Kartra Kid
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Picture Of Statue Of Kartra Kid
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Picture Of Statue Of Kartra Kid
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Picture Of Statue Of Kartra Kid
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Picture Of Statue Of Kartra Kid
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Picture Of Statue Of Kartra Kid
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or attain their desired condition Picture Of Statue Of Kartra Kid
Action: provide the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (along with a link to download the entire funnel!).Picture Of Statue Of Kartra Kid
Get the whole funnel for free????
The free One Page Funnel has expired … But make certain you sign up, since I have big prepare for funnel contractors in the works soon!
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Picture Of Statue Of Kartra Kid
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social evidence gives us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You need in fact to ask for their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Picture Of Statue Of Kartra Kid
This tutorial offered you an overview of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!