Funnels can be made complex … really made complex, so complex that many people give up before they release their very first genuine project. Open Rates Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Open Rates Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Open Rates Kartra
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Open Rates Kartra
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Open Rates Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Open Rates Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to eliminate their pain or attain their preferred condition Open Rates Kartra
Action: provide the chance to buy
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (in addition to a link to download the entire funnel!).Open Rates Kartra
Get the whole funnel totally free????
The free One Page Funnel has ended … But make sure you sign up, since I have big plans for funnel home builders in the works quickly!
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.Open Rates Kartra
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the best psychological weapon we have to convince individuals.
There is a lot info out there that it is extremely hard to know which to trust.
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so essential.
You need really to ask for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Open Rates Kartra
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!