Funnels can be complicated … actually complicated, so complicated that the majority of people quit before they introduce their very first genuine campaign. Leads The Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Leads The Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Leads The Kartra
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Leads The Kartra
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Leads The Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Leads The Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or attain their desired condition Leads The Kartra
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).Leads The Kartra
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … However make sure you register, because I have huge prepare for funnel builders in the works soon!
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Leads The Kartra
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much details out there that it is incredibly tough to understand which to trust.
Social evidence offers us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You need actually to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Leads The Kartra
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!