Funnels can be complicated … actually made complex, so complicated that most people give up prior to they launch their first genuine project. Kartra]
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Kartra]
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra]
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Kartra]
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Kartra]
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Kartra]
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or achieve their wanted condition Kartra]
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle listed below (in addition to a link to download the whole funnel!).Kartra]
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But make sure you register, because I have big prepare for funnel builders in the works soon!
This basic (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.Kartra]
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social evidence gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You require in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra]
This tutorial offered you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!