Funnels can be complicated … really made complex, so complicated that most people give up before they introduce their very first genuine project. Kartra Versus Allclients
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra Versus Allclients
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Versus Allclients
The general idea is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Kartra Versus Allclients
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Kartra Versus Allclients
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Kartra Versus Allclients
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or achieve their preferred condition Kartra Versus Allclients
Action: provide the chance to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).Kartra Versus Allclients
Get the entire funnel free of charge????
The free One Page Funnel has expired … However make sure you sign up, since I have big plans for funnel builders in the works soon!
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Kartra Versus Allclients
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the very best mental weapon we need to encourage individuals.
There is so much info out there that it is extremely tough to know which to trust.
Social proof offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically all set to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Reviews have shown that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You need really to request their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Versus Allclients
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!