Funnels can be complicated … truly made complex, so complex that many people give up before they release their very first real campaign. Kartra Tosca
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Tosca
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Tosca
The general idea is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Kartra Tosca
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Kartra Tosca
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Kartra Tosca
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their pain or achieve their desired condition Kartra Tosca
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept listed below (along with a link to download the whole funnel!).Kartra Tosca
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … However ensure you sign up, because I have big prepare for funnel home builders in the works quickly!
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Kartra Tosca
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re practically ready to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day money back 110% money back warranty.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need really to request for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Tosca
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!