Funnels can be complicated … actually made complex, so complex that many people give up before they release their first genuine project. Kartra Link Tracking
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Kartra Link Tracking
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Link Tracking
The general concept is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge very high costs for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Kartra Link Tracking
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Kartra Link Tracking
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you should:Kartra Link Tracking
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to remove their pain or accomplish their wanted condition Kartra Link Tracking
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea below (along with a link to download the whole funnel!).Kartra Link Tracking
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you sign up, because I have huge prepare for funnel builders in the works quickly!
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.Kartra Link Tracking
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the best mental weapon we have to persuade people.
There is so much info out there that it is extremely hard to understand which to trust.
Social evidence offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are several successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You require actually to request their money and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Link Tracking
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!