Funnels can be complicated … truly complicated, so complicated that many people give up before they introduce their first genuine campaign. Kartra How To Add A Download To Thank You Page
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra How To Add A Download To Thank You Page
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra How To Add A Download To Thank You Page
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Kartra How To Add A Download To Thank You Page
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Kartra How To Add A Download To Thank You Page
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Kartra How To Add A Download To Thank You Page
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or attain their desired condition Kartra How To Add A Download To Thank You Page
Action: provide the chance to buy
Most sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (as well as a link to download the entire funnel!).Kartra How To Add A Download To Thank You Page
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, since I have big prepare for funnel builders in the works quickly!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Kartra How To Add A Download To Thank You Page
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we need to convince individuals.
There is so much details out there that it is exceptionally tough to understand which to trust.
Social evidence offers us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need really to request their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra How To Add A Download To Thank You Page
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!