Funnels can be made complex … truly complicated, so complex that most people quit before they release their first real campaign. Kartra Email Opt-in
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Kartra Email Opt-in
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Email Opt-in
The basic idea is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Kartra Email Opt-in
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Kartra Email Opt-in
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:Kartra Email Opt-in
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or accomplish their preferred condition Kartra Email Opt-in
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle below (along with a link to download the whole funnel!).Kartra Email Opt-in
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However ensure you sign up, because I have huge prepare for funnel contractors in the works quickly!
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.Kartra Email Opt-in
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we have to convince people.
There is a lot info out there that it is extremely difficult to understand which to trust.
Social proof gives us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re nearly all set to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require actually to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Email Opt-in
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!