Funnels can be made complex … truly complicated, so complex that many people quit prior to they introduce their first real campaign. Kartra Email Integrations
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Kartra Email Integrations
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Email Integrations
The general concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Kartra Email Integrations
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Kartra Email Integrations
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra Email Integrations
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or achieve their wanted condition Kartra Email Integrations
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (as well as a link to download the entire funnel!).Kartra Email Integrations
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.Kartra Email Integrations
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we have to convince individuals.
There is so much information out there that it is exceptionally tough to know which to trust.
Social evidence offers us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% money back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Email Integrations
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!