Funnels can be made complex … really complicated, so complicated that the majority of people quit before they launch their first real project. Kartra Dynamic Variables
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Kartra Dynamic Variables
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Dynamic Variables
The basic idea is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Kartra Dynamic Variables
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Kartra Dynamic Variables
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Kartra Dynamic Variables
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or attain their desired condition Kartra Dynamic Variables
Action: provide the chance to buy
Many sales funnels extend these actions throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept below (along with a link to download the entire funnel!).Kartra Dynamic Variables
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However make certain you sign up, because I have huge prepare for funnel contractors in the works quickly!
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.Kartra Dynamic Variables
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we need to persuade people.
There is so much details out there that it is extremely tough to understand which to trust.
Social proof gives us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re almost ready to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are several successful formats for service warranties:
30+ day money back 110% money back warranty.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You need actually to request their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Dynamic Variables
This guide provided you an introduction of existing best practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!