Funnels can be made complex … truly complicated, so complicated that most people quit before they release their first real project. Kartra Delete Transaction
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Kartra Delete Transaction
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Delete Transaction
The general idea is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Kartra Delete Transaction
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Kartra Delete Transaction
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:Kartra Delete Transaction
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their pain or attain their desired condition Kartra Delete Transaction
Action: give them the chance to purchase
Most sales funnels extend these steps across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (along with a link to download the entire funnel!).Kartra Delete Transaction
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make certain you register, since I have huge prepare for funnel builders in the works quickly!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.Kartra Delete Transaction
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is extremely difficult to understand which to trust.
Social proof offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% money back warranty.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You require actually to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Delete Transaction
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!