Funnels can be made complex … really complicated, so complex that most people quit before they introduce their very first genuine project. Kartra.com Trial
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra.com Trial
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra.com Trial
The general idea is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Kartra.com Trial
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Kartra.com Trial
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Kartra.com Trial
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or accomplish their desired condition Kartra.com Trial
Action: give them the chance to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).Kartra.com Trial
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have big plans for funnel contractors in the works quickly!
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.Kartra.com Trial
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally difficult to know which to trust.
Social evidence gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra.com Trial
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!