Funnels can be made complex … really complicated, so complicated that most people quit prior to they launch their first real project. Kartra Can It Run Webinars
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Kartra Can It Run Webinars
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Can It Run Webinars
The basic idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge very high rates for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Kartra Can It Run Webinars
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Kartra Can It Run Webinars
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:Kartra Can It Run Webinars
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or accomplish their wanted condition Kartra Can It Run Webinars
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).Kartra Can It Run Webinars
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However make certain you register, due to the fact that I have huge plans for funnel home builders in the works soon!
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Kartra Can It Run Webinars
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot details out there that it is extremely hard to know which to trust.
Social evidence offers us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re practically ready to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% refund assurance.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require really to ask for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Kartra Can It Run Webinars
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!