Funnels can be complicated … really complicated, so complicated that the majority of people give up before they launch their first genuine project. Kartra Campaign Marketplace
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Campaign Marketplace
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Campaign Marketplace
The general concept is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Kartra Campaign Marketplace
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Kartra Campaign Marketplace
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Kartra Campaign Marketplace
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to eliminate their discomfort or accomplish their wanted condition Kartra Campaign Marketplace
Action: provide the chance to purchase
Many sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (as well as a link to download the whole funnel!).Kartra Campaign Marketplace
Get the entire funnel totally free????
The free One Page Funnel has expired … But make certain you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.Kartra Campaign Marketplace
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we need to persuade individuals.
There is a lot info out there that it is extremely difficult to understand which to trust.
Social proof offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Kartra Campaign Marketplace
This tutorial gave you an overview of current best practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!