Funnels can be complicated … truly complicated, so complicated that the majority of people give up prior to they release their very first real project. Kartra Button Effects
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Button Effects
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Button Effects
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Kartra Button Effects
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Kartra Button Effects
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you should:Kartra Button Effects
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or accomplish their preferred condition Kartra Button Effects
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each principle listed below (along with a link to download the entire funnel!).Kartra Button Effects
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make sure you sign up, because I have big plans for funnel builders in the works quickly!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Kartra Button Effects
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the best mental weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally hard to know which to trust.
Social evidence provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back warranty.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to request their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Button Effects
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!