Funnels can be complicated … actually made complex, so complicated that many people quit prior to they introduce their very first real campaign. Kartra Button Bar
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Kartra Button Bar
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Button Bar
The general concept is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge extremely high prices for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Kartra Button Bar
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).Kartra Button Bar
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Kartra Button Bar
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their preferred condition Kartra Button Bar
Action: give them the opportunity to purchase
Most sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (in addition to a link to download the entire funnel!).Kartra Button Bar
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However ensure you register, since I have big prepare for funnel home builders in the works soon!
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.Kartra Button Bar
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is extremely challenging to know which to trust.
Social proof provides us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% money back assurance.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Button Bar
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!