Funnels can be complicated … really made complex, so complex that many people quit before they introduce their very first genuine campaign. Kartra Beta
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Kartra Beta
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Beta
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Kartra Beta
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Kartra Beta
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Kartra Beta
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition Kartra Beta
Action: provide the chance to purchase
Most sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).Kartra Beta
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But ensure you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.Kartra Beta
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best mental weapon we have to persuade people.
There is a lot details out there that it is extremely tough to know which to trust.
Social evidence gives us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Kartra Beta
This guide offered you a summary of current best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!