Funnels can be made complex … actually made complex, so complicated that the majority of people give up prior to they launch their very first genuine campaign. Kartra Back Office
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Kartra Back Office
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Back Office
The general idea is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Kartra Back Office
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Kartra Back Office
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Kartra Back Office
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or accomplish their desired condition Kartra Back Office
Action: give them the opportunity to buy
Most sales funnels extend these steps across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (as well as a link to download the whole funnel!).Kartra Back Office
Get the entire funnel for free????
The totally free One Page Funnel has expired … But ensure you register, since I have big prepare for funnel home builders in the works soon!
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Kartra Back Office
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is so much details out there that it is extremely tough to understand which to trust.
Social proof provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Kartra Back Office
This guide offered you an introduction of current finest practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!