Funnels can be complicated … really complicated, so complicated that many people quit before they introduce their very first real campaign. How To Split Test On Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.How To Split Test On Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Split Test On Kartra
The general idea is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.How To Split Test On Kartra
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).How To Split Test On Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:How To Split Test On Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their pain or accomplish their preferred condition How To Split Test On Kartra
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).How To Split Test On Kartra
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.How To Split Test On Kartra
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we have to persuade individuals.
There is a lot information out there that it is extremely tough to know which to trust.
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re almost ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for service warranties:
30+ day cash back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need really to request their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?How To Split Test On Kartra
This tutorial offered you an overview of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!