Funnels can be complicated … really made complex, so complex that the majority of people quit before they introduce their first real project. How To Give Kartra Assessments In Courses
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.How To Give Kartra Assessments In Courses
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Give Kartra Assessments In Courses
The general concept is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge extremely high prices for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.How To Give Kartra Assessments In Courses
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).How To Give Kartra Assessments In Courses
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:How To Give Kartra Assessments In Courses
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or attain their wanted condition How To Give Kartra Assessments In Courses
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (in addition to a link to download the entire funnel!).How To Give Kartra Assessments In Courses
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However ensure you register, since I have big plans for funnel builders in the works soon!
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.How To Give Kartra Assessments In Courses
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we have to persuade people.
There is a lot information out there that it is extremely tough to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need in fact to request their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?How To Give Kartra Assessments In Courses
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!