Funnels can be complicated … truly made complex, so complicated that most people give up before they release their very first genuine project. How To Do An Email Book Launch With Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.How To Do An Email Book Launch With Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Do An Email Book Launch With Kartra
The general idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high prices for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.How To Do An Email Book Launch With Kartra
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).How To Do An Email Book Launch With Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:How To Do An Email Book Launch With Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their pain or accomplish their desired condition How To Do An Email Book Launch With Kartra
Action: provide the opportunity to buy
Many sales funnels extend these steps across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (in addition to a link to download the entire funnel!).How To Do An Email Book Launch With Kartra
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make certain you register, since I have huge plans for funnel contractors in the works quickly!
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.How To Do An Email Book Launch With Kartra
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we have to convince people.
There is a lot details out there that it is incredibly challenging to understand which to trust.
Social evidence provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re practically ready to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for guarantees:
30+ day money back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need really to request their cash and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?How To Do An Email Book Launch With Kartra
This guide provided you an introduction of existing best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!