Funnels can be made complex … actually complicated, so complex that many people give up before they launch their very first genuine project. How To Create A Free Membership Site In Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.How To Create A Free Membership Site In Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Create A Free Membership Site In Kartra
The general idea is that you can create a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.How To Create A Free Membership Site In Kartra
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).How To Create A Free Membership Site In Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:How To Create A Free Membership Site In Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or attain their preferred condition How To Create A Free Membership Site In Kartra
Action: provide the chance to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle below (along with a link to download the entire funnel!).How To Create A Free Membership Site In Kartra
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you register, due to the fact that I have big plans for funnel contractors in the works soon!
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.How To Create A Free Membership Site In Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is a lot information out there that it is exceptionally difficult to know which to trust.
Social evidence offers us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require actually to request their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?How To Create A Free Membership Site In Kartra
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!