Funnels can be complicated … truly complicated, so complex that the majority of people give up prior to they introduce their first real campaign. How To Create A Digital Product In Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.How To Create A Digital Product In Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Create A Digital Product In Kartra
The basic concept is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.How To Create A Digital Product In Kartra
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).How To Create A Digital Product In Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:How To Create A Digital Product In Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or achieve their wanted condition How To Create A Digital Product In Kartra
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (along with a link to download the whole funnel!).How To Create A Digital Product In Kartra
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make sure you register, because I have big plans for funnel contractors in the works soon!
This basic (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.How To Create A Digital Product In Kartra
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the best psychological weapon we have to convince people.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re almost prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You need really to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?How To Create A Digital Product In Kartra
This guide gave you a summary of present finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!