Funnels can be made complex … really made complex, so complicated that many people give up before they introduce their very first genuine project. Does Kartra Manage Sales Pipeline
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Does Kartra Manage Sales Pipeline
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Does Kartra Manage Sales Pipeline
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge incredibly high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Does Kartra Manage Sales Pipeline
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Does Kartra Manage Sales Pipeline
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you should:Does Kartra Manage Sales Pipeline
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their wanted condition Does Kartra Manage Sales Pipeline
Action: provide the opportunity to purchase
Many sales funnels extend these actions across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (along with a link to download the entire funnel!).Does Kartra Manage Sales Pipeline
Get the entire funnel totally free????
The totally free One Page Funnel has expired … However make sure you register, because I have big prepare for funnel builders in the works quickly!
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Does Kartra Manage Sales Pipeline
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best mental weapon we need to persuade individuals.
There is a lot info out there that it is extremely difficult to understand which to trust.
Social proof offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically ready to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day money back 110% money back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You require really to request their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Does Kartra Manage Sales Pipeline
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!