Funnels can be complicated … really made complex, so complex that the majority of people quit prior to they launch their very first real campaign. Cancel Samcart Account
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Cancel Samcart Account
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Cancel Samcart Account
The general concept is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge incredibly high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Cancel Samcart Account
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Cancel Samcart Account
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Cancel Samcart Account
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or achieve their preferred condition Cancel Samcart Account
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea listed below (along with a link to download the whole funnel!).Cancel Samcart Account
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you register, because I have huge plans for funnel home builders in the works soon!
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Cancel Samcart Account
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we need to persuade individuals.
There is so much details out there that it is incredibly tough to know which to trust.
Social proof provides us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are several successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Cancel Samcart Account
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!