Funnels can be made complex … truly made complex, so complex that many people quit prior to they release their first real campaign. Boostoptin And Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Boostoptin And Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Boostoptin And Kartra
The general concept is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Boostoptin And Kartra
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Boostoptin And Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Boostoptin And Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or accomplish their desired condition Boostoptin And Kartra
Action: provide the chance to purchase
The majority of sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (along with a link to download the entire funnel!).Boostoptin And Kartra
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However make sure you sign up, because I have big plans for funnel builders in the works quickly!
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Boostoptin And Kartra
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best mental weapon we have to persuade people.
There is so much info out there that it is extremely difficult to understand which to trust.
Social evidence offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need in fact to request their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Boostoptin And Kartra
This guide provided you a summary of existing best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!