Funnels can be made complex … really complicated, so complicated that most people give up prior to they release their first genuine campaign. Zaxaa Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Zaxaa Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Zaxaa Samcart
The general concept is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Zaxaa Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Zaxaa Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Zaxaa Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their pain or achieve their wanted condition Zaxaa Samcart
Action: give them the opportunity to purchase
Most sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (as well as a link to download the whole funnel!).Zaxaa Samcart
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make sure you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.Zaxaa Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we have to convince individuals.
There is a lot information out there that it is extremely difficult to know which to trust.
Social proof gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are several successful formats for guarantees:
30+ day cash back 110% refund assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Zaxaa Samcart
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!