Funnels can be complicated … truly complicated, so complex that the majority of people quit prior to they introduce their very first genuine project. Youtube Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you should:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their pain or accomplish their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these steps across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept listed below (in addition to a link to download the whole funnel!).Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … However make sure you sign up, since I have big plans for funnel builders in the works quickly!
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.Youtube Kartra
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social proof provides us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so essential.
You require in fact to request their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
