Funnels can be made complex … actually complicated, so complicated that many people quit before they release their first real campaign. Www.samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Www.samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Www.samcart
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Www.samcart
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Www.samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Www.samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or attain their preferred condition Www.samcart
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (along with a link to download the entire funnel!).Www.samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However ensure you register, because I have huge prepare for funnel contractors in the works quickly!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.Www.samcart
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the best psychological weapon we need to convince individuals.
There is so much information out there that it is extremely tough to understand which to trust.
Social proof offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re nearly all set to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Www.samcart
This guide offered you an overview of current finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!