Funnels can be complicated … really made complex, so complex that most people give up before they introduce their very first real project. Wpfusion Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Wpfusion Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Wpfusion Kartra
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge incredibly high prices for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Wpfusion Kartra
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Wpfusion Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Wpfusion Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or accomplish their wanted condition Wpfusion Kartra
Action: give them the chance to buy
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (in addition to a link to download the whole funnel!).Wpfusion Kartra
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However make sure you sign up, because I have big plans for funnel contractors in the works soon!
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Wpfusion Kartra
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we need to encourage people.
There is so much information out there that it is extremely tough to understand which to trust.
Social proof provides us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Wpfusion Kartra
This tutorial offered you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!