Funnels can be made complex … truly made complex, so complex that the majority of people give up before they launch their first real project. Wishpond Vs Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge very high costs for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their pain or attain their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (as well as a link to download the entire funnel!).Get the entire funnel for free????
The complimentary One Page Funnel has expired … However make certain you sign up, because I have huge plans for funnel home builders in the works quickly!
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Wishpond Vs Kartra
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is incredibly tough to understand which to trust.
Social proof provides us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to request for their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
