Funnels can be made complex … truly made complex, so complex that the majority of people give up before they launch their very first genuine project. Why Kartra Creates Username Using Your Email Address
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Why Kartra Creates Username Using Your Email Address
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Why Kartra Creates Username Using Your Email Address
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Why Kartra Creates Username Using Your Email Address
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Why Kartra Creates Username Using Your Email Address
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Why Kartra Creates Username Using Your Email Address
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or achieve their wanted condition Why Kartra Creates Username Using Your Email Address
Action: give them the chance to purchase
Most sales funnels extend these steps across several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (in addition to a link to download the whole funnel!).Why Kartra Creates Username Using Your Email Address
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However ensure you sign up, because I have huge plans for funnel home builders in the works quickly!
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Why Kartra Creates Username Using Your Email Address
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we need to convince individuals.
There is a lot information out there that it is incredibly hard to understand which to trust.
Social proof offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re almost ready to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You require actually to request their money and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Why Kartra Creates Username Using Your Email Address
This guide provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
