Funnels can be made complex … actually made complex, so complicated that most people quit before they introduce their very first genuine project. Who Created Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Who Created Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Who Created Samcart
The basic concept is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high rates for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Who Created Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Who Created Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Who Created Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or accomplish their desired condition Who Created Samcart
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).Who Created Samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make certain you sign up, since I have huge prepare for funnel home builders in the works quickly!
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Who Created Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social proof provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re almost all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are several effective formats for warranties:
30+ day cash back 110% money back warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need in fact to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Who Created Samcart
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!