Funnels can be made complex … really complicated, so complex that the majority of people quit prior to they introduce their first genuine project. What Is Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.What Is Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.What Is Samcart
The general idea is that you can develop a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this guarantee:
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Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.What Is Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).What Is Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you should:What Is Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their discomfort or achieve their wanted condition What Is Samcart
Action: give them the chance to buy
The majority of sales funnels extend these actions across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).What Is Samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But make certain you sign up, since I have big plans for funnel contractors in the works quickly!
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.What Is Samcart
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some suggestions:
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot details out there that it is exceptionally hard to know which to trust.
Social proof offers us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?What Is Samcart
This guide provided you an overview of present finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!