Funnels can be made complex … truly complicated, so complex that most people quit before they introduce their first genuine project. Websites Like Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Websites Like Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Websites Like Samcart
The general concept is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge extremely high rates for this promise:
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Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Websites Like Samcart
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Websites Like Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you must:Websites Like Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their pain or accomplish their preferred condition Websites Like Samcart
Action: give them the opportunity to buy
Most sales funnels extend these steps across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (along with a link to download the whole funnel!).Websites Like Samcart
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But ensure you register, since I have huge plans for funnel home builders in the works quickly!
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.Websites Like Samcart
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the very best mental weapon we need to convince people.
There is so much information out there that it is exceptionally challenging to know which to trust.
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You require really to request for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Websites Like Samcart
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!