Funnels can be made complex … truly complicated, so complicated that many people give up prior to they release their very first genuine campaign. Thrive Themes Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Thrive Themes Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Thrive Themes Samcart
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
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Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Thrive Themes Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Thrive Themes Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Thrive Themes Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their wanted condition Thrive Themes Samcart
Action: give them the chance to purchase
Most sales funnels extend these actions throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (in addition to a link to download the whole funnel!).Thrive Themes Samcart
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you register, because I have big plans for funnel builders in the works quickly!
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Thrive Themes Samcart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we have to encourage people.
There is a lot information out there that it is extremely tough to know which to trust.
Social proof offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re nearly all set to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for warranties:
30+ day refund 110% cash back assurance.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Thrive Themes Samcart
This tutorial provided you an overview of current best practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!