Funnels can be complicated … truly made complex, so complex that most people give up before they launch their first genuine campaign. Test Samcart Notification Url
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Test Samcart Notification Url
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Test Samcart Notification Url
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Test Samcart Notification Url
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Test Samcart Notification Url
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:Test Samcart Notification Url
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or attain their desired condition Test Samcart Notification Url
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea below (along with a link to download the entire funnel!).Test Samcart Notification Url
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make certain you sign up, because I have huge plans for funnel builders in the works quickly!
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Test Samcart Notification Url
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best mental weapon we have to persuade individuals.
There is a lot details out there that it is exceptionally challenging to understand which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Test Samcart Notification Url
This guide offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!