Funnels can be made complex … really made complex, so complex that most people give up before they introduce their first genuine campaign. Teachable And Samcart Zapier
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Teachable And Samcart Zapier
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Teachable And Samcart Zapier
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high costs for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Teachable And Samcart Zapier
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Teachable And Samcart Zapier
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Teachable And Samcart Zapier
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to eliminate their pain or attain their preferred condition Teachable And Samcart Zapier
Action: give them the opportunity to buy
Many sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (along with a link to download the whole funnel!).Teachable And Samcart Zapier
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you sign up, since I have huge plans for funnel home builders in the works soon!
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Teachable And Samcart Zapier
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is so much information out there that it is exceptionally hard to understand which to trust.
Social proof gives us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost ready to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need really to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Teachable And Samcart Zapier
This guide provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!