Funnels can be complicated … truly made complex, so complicated that many people quit before they release their first genuine campaign. Switch From Ontraport To Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high costs for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you should:
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or attain their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (as well as a link to download the whole funnel!).Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But make certain you sign up, because I have huge prepare for funnel contractors in the works quickly!
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.Switch From Ontraport To Kartra
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we need to persuade individuals.
There is so much details out there that it is exceptionally tough to know which to trust.
Social evidence gives us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost all set to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% refund assurance.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You require actually to request their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!