Funnels can be made complex … truly made complex, so complex that most people quit prior to they introduce their very first genuine project. Suspend Samcart Account
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Suspend Samcart Account
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Suspend Samcart Account
The basic idea is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high prices for this promise:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Suspend Samcart Account
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Suspend Samcart Account
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:Suspend Samcart Account
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or attain their desired condition Suspend Samcart Account
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (along with a link to download the entire funnel!).Suspend Samcart Account
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … But ensure you register, since I have huge plans for funnel home builders in the works quickly!
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.Suspend Samcart Account
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot details out there that it is extremely difficult to know which to trust.
Social proof offers us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re practically all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day cash back 110% money back guarantee.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to request for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Suspend Samcart Account
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!