Funnels can be made complex … actually complicated, so complicated that many people give up before they release their first genuine project. Success Team Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Success Team Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Success Team Samcart
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high prices for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Success Team Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Success Team Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you should:Success Team Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or attain their wanted condition Success Team Samcart
Action: give them the chance to buy
Many sales funnels extend these steps throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).Success Team Samcart
Get the entire funnel totally free????
The free One Page Funnel has actually expired … However ensure you sign up, since I have big plans for funnel home builders in the works soon!
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Success Team Samcart
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best mental weapon we have to persuade people.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social proof offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re almost prepared to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need in fact to request their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Success Team Samcart
This guide gave you an introduction of current best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!