Funnels can be made complex … really made complex, so complex that many people quit before they launch their very first real project. Stripe Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Stripe Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Stripe Samcart
The general concept is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge exceptionally high costs for this promise:
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Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Stripe Samcart
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Stripe Samcart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you should:Stripe Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to eliminate their discomfort or attain their preferred condition Stripe Samcart
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (along with a link to download the whole funnel!).Stripe Samcart
Get the whole funnel totally free????
The free One Page Funnel has actually ended … However ensure you register, due to the fact that I have huge plans for funnel builders in the works soon!
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Stripe Samcart
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot info out there that it is extremely tough to know which to trust.
Social proof provides us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to request for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Stripe Samcart
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
