Funnels can be complicated … really complicated, so complicated that the majority of people quit before they launch their first real project. Smtp Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Smtp Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Smtp Kartra
The basic concept is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Smtp Kartra
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Smtp Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Smtp Kartra
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or attain their preferred condition Smtp Kartra
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea listed below (in addition to a link to download the whole funnel!).Smtp Kartra
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However make sure you register, due to the fact that I have huge prepare for funnel contractors in the works soon!
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.Smtp Kartra
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we have to convince people.
There is so much info out there that it is extremely challenging to understand which to trust.
Social proof offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day money back 110% cash back warranty.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You require actually to request for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Smtp Kartra
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
