Funnels can be complicated … really made complex, so complicated that the majority of people give up before they introduce their first genuine campaign. Similar To Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Similar To Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Similar To Samcart
The general idea is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Similar To Samcart
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Similar To Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Similar To Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or achieve their preferred condition Similar To Samcart
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each idea below (as well as a link to download the whole funnel!).Similar To Samcart
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … However make certain you sign up, since I have big plans for funnel builders in the works quickly!
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.Similar To Samcart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best psychological weapon we have to convince people.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social proof gives us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are several effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Similar To Samcart
This guide offered you an introduction of present best practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!