Funnels can be complicated … really complicated, so complex that the majority of people give up before they introduce their first real project. Sim Card Europe
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Sim Card Europe
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Sim Card Europe
The basic idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high prices for this promise:
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Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Sim Card Europe
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Sim Card Europe
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Sim Card Europe
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or achieve their desired condition Sim Card Europe
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (along with a link to download the whole funnel!).Sim Card Europe
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make sure you register, due to the fact that I have huge plans for funnel home builders in the works soon!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Sim Card Europe
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we need to persuade people.
There is so much info out there that it is extremely challenging to know which to trust.
Social proof offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically all set to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are a number of successful formats for warranties:
30+ day refund 110% refund warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Sim Card Europe
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
