Funnels can be made complex … really complicated, so complex that the majority of people quit before they launch their first real project. Showheroff Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Showheroff Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Showheroff Samcart
The general idea is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge very high rates for this guarantee:
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Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Showheroff Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Showheroff Samcart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Showheroff Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or accomplish their preferred condition Showheroff Samcart
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).Showheroff Samcart
Get the entire funnel free of charge????
The free One Page Funnel has expired … However make certain you register, because I have huge plans for funnel contractors in the works quickly!
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.Showheroff Samcart
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the very best mental weapon we have to persuade individuals.
There is so much info out there that it is extremely tough to know which to trust.
Social proof provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly all set to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Showheroff Samcart
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!