Funnels can be complicated … truly complicated, so complicated that many people quit prior to they release their first real campaign. Shopify Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Shopify Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shopify Samcart
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high prices for this guarantee:
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Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Shopify Samcart
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Shopify Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Shopify Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or achieve their wanted condition Shopify Samcart
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (as well as a link to download the whole funnel!).Shopify Samcart
Get the entire funnel totally free????
The free One Page Funnel has actually expired … But make sure you sign up, since I have huge prepare for funnel builders in the works quickly!
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Shopify Samcart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Some pointers:
Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need really to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Shopify Samcart
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
